My Radical Project. Architecture and Eco-design by Paolo Deganello

Paolo Deganello has regularly collaborated with Experimenta since the publishing house was founded in 1989. His reflections and tireless activity as a feature writer, whose work we have frequently shared with our readers, have contributed to building a critical vision of design, marked by a firm commitment to the crucial issues of our time. "Nowadays, designers have to go against the market, they have to head in an ecologically sustainable direction. They have to be brave enough to bite the hand that feeds them," Paolo Deganello declares decisively.


Ana Yago en estado puro

Ante la buena acogida del post sobre uno de los últimos trabajos de Ana Yago, pues he decido recuperar algunas imágenes de la exposición que presentó en la última edición de Feria de Valencia, y que, para muchos, se convirtió en una auténtica bocanada de aire fresco en el certamen.

Bold · Ana Yago.

The bottle of Tomorrow

In 2006, the USA alone produced 2.7 million tons of PET plastic, 80% of which ended up “as is“ in the dump. Brandimage has created a fully recyclable bottle composed of two layers of bamboo or palm tree paper pulp and a waterproof inner lining made of biodegradable PLA. To open it, the top of the bottle pulls off and doubles as the lid. Dubbed the 360 Paper Water Bottle, the name of the container designed by Jim Warner refers to the integral vision of a project that re-thinks production and design.