My Radical Project. Architecture and Eco-design by Paolo Deganello

Paolo Deganello has regularly collaborated with Experimenta since the publishing house was founded in 1989. His reflections and tireless activity as a feature writer, whose work we have frequently shared with our readers, have contributed to building a critical vision of design, marked by a firm commitment to the crucial issues of our time. "Nowadays, designers have to go against the market, they have to head in an ecologically sustainable direction. They have to be brave enough to bite the hand that feeds them," Paolo Deganello declares decisively.

Paolo Deganello was born in Este (Padua) in 1940. After graduating with honours from the Faculty of Architecture in Florence in 1966, he opened the studio Arquitectura Radical Archizoom Associati that same year, along with Andrea Branzi, Gilberto Corretti and Massimo Morozzi. He worked at the studio until it disbanded in 1972. He then began freelancing in Milan, which he still does today, combining his architectural and design projects with teaching positions. Since 2006, he teaches at ESAD in Matosiñho (Oporto) and since 2008 at the Architecture Faculty in Alghero (Italy). His work is featured in the collections of the Victoria and Albert Museum and the Design Museum (London), the Museum of Modern Art (Toyama, Japan), the Denver Museum (Denver, USA), the Vitra Design Museum (Weil am Rhein, Germany), the Museo do Design of the Cultural Centre of Belem (Lisbon) and the Museo del Design della Triennale in Milan.

The Solis lamp that can be seen at minute 3.58 of the video is a product designed by Carmine Deganello for Pablo Inc, San Francisco.

Production: Stefano Nicoli 
Music: "Buddy" and "Carousel" (Apple jingle inc.) 
Colour correction: Magic bullet looks 
Format: Canon EOS 7D 1920x1080 24p
Canon LENS EF-S 18-135mm 3.5-5.6 
Typography: Sketch block