Cristina Morozzi: And are we seeing the same thing in product design?
Gillo Dorfles: Patricia Urquiola, for example. She’s an excellent designer, but why does
she need to add those coloured superstructures? And Philippe Starck? Why has
he even gone so far as designing garden gnomes? It’s just an exaggerated wish
to “épater le bourgeois”.
Not long after the turn of the century, he still has the sense of wonder and the insatiable curiosity of a child for contemporary styles and fashions. No area of creativity is missed by his acute, far-seeing eye; no social phenomenon is not subjected to his passionate investigations; no mania or weakness escapes his wit. He frequents all the arts without distinction. He knows their history, their main directions, and how to make connections, parallels and conjunctions between them. He moves easily from the theoretical to the anecdotal.
Irma Boom (Netherlands, 1960) is an editorial design activist who, after working for the Dutch Government Printing Office, founded Irma Boom Office in Amsterdam in 1991. Since then she has produced 200 books and has taught classes at Yale University in the US and the Van Eyck Academy in Maastrich. Her most ambitious project to date was the book celebrating the centenary of the Dutch conglomerate SHV, which she worked on for five years with complete freedom.
Poet, bookseller, actor, script-writer, creative director, Fernando Beltrán did countless jobs before leaving one of the most cutting-edge, award-winning advertising agencies of the 1980s fifteen years ago to devote himself entirely to putting a name to things. This made him a pioneer in the specialist field of ‘naming’ [known in Spanish as ‘el naming’], which has since become an ingredient in all corporate identity programs and is now an established subject taught in leading schools and colleges of design.