Andrea Branzi: The rabbi’s strategy. First Part

Architect and designer Andrea Branzi (Florence, 1938) lives and works in Milan. Since the beginning of his career, he has participated in the main movements to which Italian design owes its fame. Between 1964 and 1974 he was a member of Archizoom Associati, the first avant-garde group to gain international notice and whose projects can now be seen at the Centre for Studies and Communication Archive at the University of Parma and at the Georges Pompidou Centre in Paris; in 1981 he was one of the founding members of the Memphis group.

Gillo Dorfles interviewed by Cristina Morozzi. Second part.

Cristina Morozzi: And are we seeing the same thing in product design?

Gillo Dorfles: Patricia Urquiola, for example. She’s an excellent designer, but why does
she need to add those coloured superstructures? And Philippe Starck? Why has
he even gone so far as designing garden gnomes? It’s just an exaggerated wish
to “épater le bourgeois”.

Imperdibles (II): Austria y Francia

'Ve a la exposición de diseño austriaco'. Y tuve un momento de enajenación mental transitoria en el que olvidé todo lo aprendido sobre historia del diseño. Me encontré en blanco y pensando qué podía tener de interesante el diseño del país centroeuropeo. Pero allá que fui, por supuesto. Y recuperé mi memoria y los conocimientos almacenados en mi cerebro al cruzar la puerta con el catálogo en la mano, para ver Ingenio sorprendente!

The name of things

Poet, bookseller, actor, script-writer, creative director, Fernando Beltrán did countless jobs before leaving one of the most cutting-edge, award-winning advertising agencies of the 1980s fifteen years ago to devote himself entirely to putting a name to things. This made him a pioneer in the specialist field of ‘naming’ [known in Spanish as ‘el naming’], which has since become an ingredient in all corporate identity programs and is now an established subject taught in leading schools and colleges of design.